The
Daniel Management Center ((DMC) at the Moore School of Business,
University of South Carolina, is a comprehensive organization dedicated
to helping its clients improve the practice of management and
leadership. As one of the first management centers in the Southeast, the
DMC has served nearly 250,000 managers from a wide range of
organizations over the past thirty years. Our portfolio of products and
services is always changing to meet the growing needs of our customers.
We have expanded our focused seminars to address the most pressing
business and leadership issues. (Please see
http://mooreschool.sc.edu/moore/dmc.
Dr. Fletcher, while acting as Manager of
Integrated Management Solutions, developed a curriculum for executive
management training entitled The Integrated Management Program
(IMP). The program was based on the premise that the manager is the
primary integrator in his or her area of responsibility, whether
it is as a R&D group leader, department head, plant manager, or
corporate officer. While the program addressed all the areas of a
traditional MBA (i.e. management, finance, marketing, accounting,
economics), its emphasis was not on a rigorous treatment of content as
taught by experts in these respective fields, but on how the various
areas are integrated. Each module showed how the basic concepts were
developed from first principles and how they integrated into a picture
of the whole firm and influenced the corporate bottom line. The program
was not intended to be a substitute for the rigorous and extensive
treatment of each of the subject areas but was designed to introduce
participants to how the pieces of the corporate puzzle fit together.
The second emphasis was on quantitative issues as opposed to
those important areas that relate to leadership and other “softer”
management concerns. These topics, that include time management,
conflict management, negotiation skills, and managerial coaching, were
well covered in other courses in the Daniel Management Center. The
series specifically addressed a segment of the management population
called “computer literate upwardly mobile managers.” The intent was to
offer specific training for those managers who already are computer
literate and who would like to see the bigger picture of how numbers
influence the entire scope of their managerial responsibilities.
The overall goal was to equip managers to be
sensitive not only as to how the entire scope of quantitative issues
influences the success of the commercial enterprise, but to give them an
array of insights into how to engage others in the organization in
meaningful activities that are designed to achieve the quantitative
goals of the firm. Ultimately the goal is to give managers the “number”
tools to be able to take on more and more leadership responsibility up
to and including running a large and complex organization.
While at the DMC, Dr. Fletcher not only designed
the IMP curriculum but taught the core course entitled Managerial
Budgeting and Planning.
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