Presbyterian College is a private church-supported college located
in Clinton, South Carolina. At the time of this work, Presbyterian had
a total enrollment of somewhat more than 1100 students in a curriculum
that included a deliberate blend of liberal arts, education, and
business administration. Because of the tremendous expense of college
education and the need to balance enrollment, tuition, development,
financial aid, and the scope of the curriculum, some budgeting and
planning methodology for simultaneously addressing all of these issues
needed to be created.
IMS Quantum was engaged as a part of a development grant to
build a preliminary Integrated Planning Model (IPM) to demonstrate
such a methodology. In general the IPM included treatments of Development,
Physical Plant, Endowment, Administrative Activities, Financial Aid, Finance,
Student Life, Enrollment/Retention/Results and Academic Programs.
While each of these areas of the model exhibited varying degrees
of sophistication, the development section illustrates the power of
the IPM to make explicit a host of variables that ultimately effect
success. The Annual Fund Drive included a mail and a telephone
campaign. The IPM showed the relationships between the number of
solicitations, the response rates, the average gift, the time to
make the solicitations, and the cost. These values could then be
used in planning to make changes that increase effectiveness.
Another particularly interesting section was the one that covered
Financial Aid. This section showed the relationships between the
sources of funding, student needs, and the final allocation of funds.
A major policy issue concerned the percent of need that the college
would attempt to satisfy at different family income levels. Once all
the data and relationships were established, the IPM could be used to
evaluate any number of financial aid strategies in the context of all
the other budget issues.
In general, the Integrated Planning Model was a powerful tool for
evaluating a host of different scenarios very quickly. Any administrator
involved in the overall budgeting and planning processes of the College
could understand the context in which the broad policy issues arose and
enter into focused dialogue on the pros and cons of each proposed plan.
IMS Quantum is committed to providing sophisticated decision-making and
planning tools to meet the needs of administrators seeking success in
today's complex educational environment.